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“We’re experiencing an extremely challenging period within the legal sector. Law firms can no longer adopt a passive approach to business development, expecting reputation and location to deliver a regular stream of work. Success and thereby survival will require strong leadership, a sharp focus on business direction and a thorough understanding of and ability to consistently satisfy clients’ needs.” David Laud

David enjoyed 13 years as the Chief Executive of a highly successful regional law firm, he is also the founder and Managing Partner of management consultancy i2i and MD of digital publisher R2b Media.

Prior to joining the law firm he was Head of Sales & Marketing at an International Publisher and Project Director responsible for launching the money transfer brand MoneyGram. Immediately prior to entering the world of law firm management David was Head of Marketing at US Corporation AT&T.

David has authored three published books covering the topics of social media & digital marketing and importance of managing generational diversity.

David regularly attends events as a speaker talking about marketing, management and technological innovations within the professional service sector.

He is a fellow of the Chartered Institute of Marketing and Chartered Marketer.

For more details click here to see David’s LinkedIn profile